Privacy Policy
Last updated: 04 November 2026.
At Mummys Magic™, we are deeply committed to protecting your personal data and respecting your privacy. This policy outlines how we collect, use, and safeguard your information when you visit and shop on our website (www.mummysmagic.co.uk).
1. Information We Collect
When you visit our store, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and cookies. Additionally, when you make a purchase or attempt to make a purchase through the site, we collect specific details from you, including your name, billing address, shipping address, payment information, email address, and phone number.
2. How We Use Your Personal Information
We use the order information that we collect generally to fulfill any orders placed through the site (including processing your payment information, arranging for shipping via our delivery partners, and providing you with invoices and/or order confirmations).
Communicate with you regarding your order or inquiries.
Screen our orders for potential risk or fraud.
When in line with the preferences you have shared with us, provide you with information or marketing relating to our products.
3. Sharing Your Personal Information
Wix: To power our online store platform.
Secure Payment Processors: To handle your transactions safely.
Courier Partners (e.g., Royal Mail & Evri): To deliver your parcels to your shipping address.
Analytics Tools: To help us understand how our customers navigate and use the site so we can continuously improve the shopping experience.
4. Data Retention & Your Rights
When you place an order through the site, we will maintain your order information for our records unless and until you ask us to delete this information. If you are a UK or European resident, you have legal rights under the UK GDPR, including the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted.
5. Contact Us Regarding Your Data
For more information about our privacy practices, if you have questions, or if you would like to exercise your data protection rights, please contact us at: customercare@mummysmagic.com